ID badges in the workplace are often primarily seen as informational, a security tool to improve employee and visitor safety. Many companies often overlook the effective company branding that a great ID badge offers.
Company branding is a quick and effective way of letting both prospective and current customers know what your company is all about, adding personal value to your company. Branding is essential to showing what your company does and the benefits customers will receive that set you apart from the competition.
To effectively utilize your team ID badges as a marketing opportunity, design attractive, full-color badges – prominently display your company name, logo and brand colors so they are easily noticed by customers. Having an appealing, memorable ID badge
is a great way to promote your brand to both current and potential customers.
Employees displaying badges
with the company name and logo will ensure it is continuously seen by customers. The more customers notice your ID badges, the more effective your branding efforts will be, allowing customers to more easily recall your company in the future, and ideally, they’ll continue to do business with you.
You can also give your team options
to choose how to wear their badge so they are comfortable and the badges don’t distract them from their daily tasks. IDville has several badge-wear options ranging from clip attachments
to customizable lanyards
to retractable badge reels
along with many other possibilities to choose from. Many of IDville’s accessories are customizable so you can add your logo or company name, again increasing customer awareness of your brand.
To add a personal touch to your ID badges and maximize the branding opportunity they provide, add your own special message – a mission statement, company motto or inspirational message that conveys brand beliefs, showing customers a little extra tidbit about your company. Creating and presenting a brand identity that consumers can identify with will ultimately build their trust and loyalty to your company.
offers both single- and dual-sided ID card printer systems
for everything you decide to include on your company badges. Whether the main goal for an ID badge policy is to easily identify team members or keep everyone safe, why not create an eye-catching branding piece at the same time?