Think of the last time you were at a concert or a ballgame, surrounded by thousands of people laughing and talking and yelling at the same time. Your brain was working overtime to filter the external noise in order to converse with the person next to you. The brain is an amazing tool and uses its power to get this filtering job done.
Out of all the words being filtered through your brain, there is one word that will capture your attention even when mumbled by someone far away. It is your name. Your name is the most recognizable word in the universe for you. If you’re ever in a crowded place and you yell, “MOM,” you will immediately get every mom to stop whatever they’re doing and look at you.
For my name, Maggie, I am often alerted to people nearby who are talking about their dog… Thanks for that, mom and dad! There have been many times when “Maggie went to the bathroom in the middle of the living room again,” or “Maggie jumped on the neighbor and licked her face.” I always have to turn to the people around me and say, “Sorry, I just couldn’t control myself!”
But back to my point- names are important, and they get our attention.
There is a reason why Coca-Cola did the “Share a Coke” campaign this past summer. If you are not familiar with this campaign, Coca-Cola changed all of their can and bottle packaging to say “Share a Coke with ‘insert name.’”
They sold more than 250 million named bottles and cans in a nation of just under 23 million people. There was an overwhelming demand for personalized cans, and this campaign was a massive success. Lucie Austin, who at the time was director of marketing for Coca-Cola South Pacific, shared some good insight in an interview published by Jay Moye.
She said, “At the end of the day, our name is the most personal thing we have. It’s our fingerprint… our identity… in one word. We gave consumers an opportunity to express themselves through a bottle of Coke, and to share the experience with someone else. The fact that your name is on a Coke bottle, it can’t get more personal than that! The campaign capitalized on the global trend of self-expression and sharing, but in an emotional way.”
So what does all of this have to do with IDville’s product? EVERYTHING! Identity is the name of our game. From workplace safety to community, we’re here to help you!
We have a variety of products that will meet your identification needs:
• ID Cards
• ID Card Printers
• Name Plates and Office Signs
In the workplace (among many places), people are more likely to answer when they are addressed by name. It’s important to know the names of the people you are working with; it’s a sign of respect. Do it for the new guy who’s bad with names!
To learn more about simple solutions for your identification needs, contact one of our system specialists at 1.866.438.4553, shop online at http://www.idville.com, or find us at any of these tradeshows.