IDville Blog | November 2013

ID Badges...A Great Marketing Tool!

by Kelli 26. November 2013 09:49
Kelli
ID badges in the workplace are often primarily seen as informational, a security tool to improve employee and visitor safety. Many companies often overlook the effective company branding that a great ID badge offers.
 
Company branding is a quick and effective way of letting both prospective and current customers know what your company is all about, adding personal value to your company. Branding is essential to showing what your company does and the benefits customers will receive that set you apart from the competition.
 
To effectively utilize your team ID badges as a marketing opportunity, design attractive, full-color badges – prominently display your company name, logo and brand colors so they are easily noticed by customers. Having an appealing, memorable ID badge is a great way to promote your brand to both current and potential customers.
 
Employees displaying badges with the company name and logo will ensure it is continuously seen by customers. The more customers notice your ID badges, the more effective your branding efforts will be, allowing customers to more easily recall your company in the future, and ideally, they’ll continue to do business with you.
 
You can also give your team options to choose how to wear their badge so they are comfortable and the badges don’t distract them from their daily tasks. IDville has several badge-wear options ranging from clip attachments to customizable lanyards to retractable badge reels along with many other possibilities to choose from. Many of IDville’s accessories are customizable so you can add your logo or company name, again increasing customer awareness of your brand.
 
To add a personal touch to your ID badges and maximize the branding opportunity they provide, add your own special message – a mission statement, company motto or inspirational message that conveys brand beliefs, showing customers a little extra tidbit about your company. Creating and presenting a brand identity that consumers can identify with will ultimately build their trust and loyalty to your company.
 
IDville offers both single- and dual-sided ID card printer systems for everything you decide to include on your company badges. Whether the main goal for an ID badge policy is to easily identify team members or keep everyone safe, why not create an eye-catching branding piece at the same time?

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Custom Lanyards | Employee ID | ID Card Accessories | ID cards

It's Child Safety and Protection Month...

by david 11. November 2013 10:14
david

Keeping our kids safe is hard. While we can’t put them in a bubble to avoid all harm, we can be an active participant in their safety and security both inside our homes and outside.

November is Child Safety and Protection Month – the goal of which is to create awareness about potential dangers children face in everyday situations and to use new information to prevent possible hazards.

Although the main focus of this month’s observance is to remind people to take steps to keep their children safe while at home, they spend 6-7 hours or more every single weekday at school. That should be cause enough to shine a light on school safety this month.

All kids should have a safe school environment, free from worry of any violence, so the main focus can be on their education. As a parent, you can take an active role in school safety. This is your opportunity to brush up on the safety and security policies at your child’s school so that you can make sure your child has a firm grasp on them and reiterate the importance of those regulations. 

Although many schools do require staff to wear and display an ID badge every day while on school property, as of 2010, there were still less than 10% of public schools requiring students to visibly wear their badge at school. Many students are already required to have an ID badge so many schools are changing their policy to require them to display that badge – a very small price to pay to make our students a whole lot safer.

ID badges are a great way for staff to easily identify whether someone should be on school grounds or whether they need to be asked to leave. It’s also a great way for staff to quickly identify a student by name. Let’s face it: while it would be nice for all staff to know each and every student walking the halls, it’s just not realistic, especially in larger schools.

Visitor management solutions are also a simple way to be well-informed about who is entering a school on a daily basis. This simple policy implementation requires that all school guests check in at the office before entering the building. Some even require that those guests wear a visitor tag or badge for the entirety of their visit.

IDville’s Visitor Express: School Edition protects your campus with the ability to scan a visitor’s ID and instantaneously run the information through the sex offender database. You can also create a customizable unwanted visitor list, an approved pick-up list and utilize time-expiring visitor badge technology. This visitor management solution is security for students and peace of mind for parents.

With such uncomplicated solutions to help in making our children safer at school, Child Safety and Protection month is a great time to re-evaluate all that’s being done. With increased school safety, the primary focus of both students and staff will be on education.

Tips for Taking a Great ID Badge Photo

by Kelli 4. November 2013 09:51
Kelli

If you’re anything like me, you don’t necessarily look forward to having your picture taken, especially for things like the dreaded driver’s license photo. Right up there with that (or possibly worse) is a picture for an ID badge. Think about it – your driver’s license stays in your wallet, tucked away from the eyes of your friends and coworkers. On the other hand, many companies require that team members display their ID badge, for all eyes to see!

There are a few simple things to keep in mind that will make having a photo taken for an ID badge as painless as possible. Given that fellow team members, customers and other company partners will be seeing the photo on your ID badge on a regular basis, you’ll want to make sure to looking your best in that photo.

Below is some advice for you and your ID badge “photographer” that will help you to put your best foot forward in your ID badge photo. 

For the Subject:

    Make sure to wear a flattering top that will look great in the photo. Avoid bright colors, big patterns and anything taupe, bright white or nude – these selections may wash you out or be distracting in a photo, especially when taken under fluorescent lights. I suggest sticking to darker colors (black, navy or dark blues and greens) or softer tones (soft whites, blues, greens, purples, etc.).

    A large part of looking your best for your photo is ensuring that your hair is neatly styled and away from your face. 

    You may want to make sure no one is watching you, but be sure to practice your smile in the mirror. You’ll want your smile to be natural and relaxed – don’t smile too big or too small. If you decide you don’t want to smile at least relax your face to avoid looking tense or angry.

    This seems like a no-brainer, but make sure to look at the camera. You’d be surprised how many ID photos are taken with the subject looking to the side or above the camera.

    Relax yourself – especially your face – when “posing” for your photo.

For the Photographer:

    Look for a place that has good lighting to take your team’s ID badge photos. The photo subject’s face should be seen clearly and any lights you use should be at least 3 feet away from the subject. This way the light isn’t in the picture and doesn’t cast a shadow or cause the subject to squint.

    A plain background, such as the one provided with our ID Maker Systems, is always best for any ID badge photos. A wall that’s painted in a neutral tone or a backdrop in white, beige or light blue will result in the best photos. Your subject should then stand roughly one foot in front of the wall/backdrop to avoid shadows.

    Talking to your subjects before taking the photos will help them relax, resulting in a better ID badge photo.

    Turning on autofocus and auto flash in your camera settings will help you take the best possible photos of each team member with ease.

    Consider investing in a tripod to steady the camera – keeping it still and level while taking ID badge photos.

    Adjust camera height and angle as necessary so that just the subject’s head and shoulders are framed in the photo.

    If you don’t like the photo you take, the team member probably won’t either. Review each photo after it’s taken so you’ll know before printing the ID badge if you should take another.

IDville offers full ID Card Systems, which include an ID card printer and software, a USB web cam and a white backdrop along with all of the other necessary supplies so you’ll be up and running ready to take those great ID badge photos in just 15 minutes!

Hopefully these tips and tricks will put you at ease when getting ready for an ID badge photo. For some great ID badge design ideas visit our Sample ID Card Library to get your creative juices flowing. Who knows, you might even end up liking your photo!

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Employee ID | ID Card Accessories | ID card systems

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